BSH advisors

Strategic Communications Consulting

BSH advisors is a consultancy for strategic communication advice specialized on Public Affairs, Legal PR and Corporate & Financial Communication.

We combine legal & political with media knowhow – we understand complex juridical correlations as well as policy makers and the media industry and thus are able to connect these sides optimally. Our clients benefit from our outstanding expertise and excellent international network.


Dr. Sabine Schnabel, LL.M (NYU)

Dr. Sabine Schnabel, LL.M (NYU/NUS) is the founder and CEO of BSH advisors.

Being a lawyer by education and an expert for Public Relations and Public Affairs by training, she has over 10 years of experience in corporate & communication consulting.

Before founding BSH advisors she was working for METRO AG in Düsseldorf in the department for Corporate Public Policy where she was responsible for the company’s international representation of interests.

Previously, she advised clients primarily in the areas of corporate and financial communications , litigation PR and Public Affairs for CNC Communications AG in Munich.

Her former career stages include the PR agency Pleon Publico in Innsbruck, the publishing company Gruner + Jahr in Hamburg as well as the society Freshfields Bruckhaus Deringer in Frankfurt.
Sabine has a jurisprudential and a business degree from Leopold Franzens University Innsbruck. She did her doctorate studies at the Max Planck Institute for Comparative and International Private Law in Hamburg and completed a postgraduate LL.M degree from New York University in Singapore and New York.


Public Affairs


Modern transparent advocacy is lobbying 2.0. Transparent dialogue with the political and public decision-makers and opinion leaders forms the basis for responsible public affairs work. Especially the knowledge of processes and content is important on a national as well as international level. We support you in enforcing your interests both in specific problems and long-term positioning and image building of your industry or your company in a political environment. Our clients benefit from our legal and political expertise at EU level and an excellent national and international network.

Service Portfolio:

  • Support in advocacy at EU and national level
  • Overtaking the function of a “prolonged Public Affairs Department”
  • Process support with EU procedures
  • Conception of the public affairs strategy
  • Issue- and topic management
  • Preparation of strategies , stakeholder mapping , presentations

Legal PR


Competition in the legal market is getting tougher – whether it is to get the best mandates & clients or the most diligent employees. Clients need to be aware of your expertise. The same principle as for all companies applies to law firms, lawyers and practice groups: Market perception is decisive for success. Therefor, clear positioning and an appropriate image among the target group – whether as a lawyer, a practice group or a whole firm – are the basis.

Media plays an important role both in image building and the related PR work as well as with high-profile cases.

We work out customized communication concepts and implement them professionally in close cooperation with our clients. We help you sharpen the profile of your firm, publicize your expertise and build your firm’s brand.

Service Portfolio:

  • Function of external PR-department
  • Development and implementation of the positioning and communication strategy
  • Media relations & press support (preparation and placement of legal issues in trade and daily media, acquisition of spokesperson function, success communication, etc.)
  • Conception of firm publications, website, submissions & rankings, Preparation of pitch presentations
  • Support with high-profile-cases with media attention (development of case strategy, key messages, handling the media, management coaching, procuring media contacts)

Corporate & Financial Communication


Professional corporate communication allows you to be in control of what is reported about your company in the media. Special situations such as company purchases, mergers and acquisitions always represent a challenge on their own – their success can be significantly influenced by accurate communication. The perception of the public and the analysts determines the value or the cost of a transaction.

We help you publicize the capacity and values of your company through the media and are specialized in competently and safely controlling the dialogue with customers, prospects, employees, unions, shareholders, banks and other financers as well as politics. We offer both permanent and punctual consultation.


Service Portfolio:

  • Development of positioning and creation of communication strategy or Equity Story
  • Development of key messages
  • Internal & external positioning of directors and managers
  • External assistance and acquisition of corporate communications
  • Creation of corporate presentations, ad-hoc announcements, press releases, etc.
  • Coaching for executives


alberthall (1)

BSH advisors
Dr. Sabine Schnabel, LL.M (NYU)


Stadiongasse 6-8/2
1010 Vienna
Tel.+43 1 99 69 912
Fax: +43 1 99 69 912-4000

Avenue des Arts 56
1000 Brussels
Tel.+32 2 801 13 99




COMPANY NAME: BSH advisors – Dr. Sabine Schnabel
COMPANY PURPOSE: Public Relations Agency
TELEPHONE: +43 1 99 69 912
FAX: + 43  1 99 69 912-4000
MAIL: office@bsh-advisors.com
HEADQUARTERS: Stadiongasse 6-8/2 | 1010 Vienna | Austria
UID-Nr: ATU67866124
FB-Court: Vienna




Member of the Wirtschaftskammer Wien (Vienna Chamber of Commerce)

EMPLOYMENT LAW: Gewerbeordnung: www.ris.bka.gv.at

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